Bringing FIFA Monopoly into football culture through an event built for fans and media.

The Connect Agency led the PR and event campaign for the FIFA Monopoly launch, bringing together the Socceroos, Ultra Football, fans and creators to celebrate the game.

A major win was securing the involvement of the Socceroos and Ultra Football without paid partnership fees. Those relationships helped us create an event that felt connected to football, while putting FIFA Monopoly in the hands of the people it was made for.

Our team delivered the event, media outreach and creator campaign. Live Today Show weather crosses brought the launch to morning TV viewers, while creators shared the experience with their own audiences.

The result was a launch with several ways to reach football fans and families, anchored by a live experience they could take part in.